In the summer of 2012, while I was working on the Obama campaign, my name appeared in this Mother Jones article:

"If you get the impression that the Obama campaign is playing mind games with its incessant fundraising emails, it's because they are. Backof came to the campaign from the Analyst Institute, a secretive, union-founded, Washington research shop that specializes in applying behavioral science to lefty political causes. On his Twitter profile, Backof describes his expertise as 'Building better political mousetraps through randomized controlled experiments.'"

Using Experiments to Improve Hispanic Voter Registration

Researched, analyzed, managed, and written with colleagues. Originally published July 2010 for the Analyst Institute, in collaboration with Atlantic Philanthropies, Rock the Vote, Women's Voices. Women Vote, Democracia, and the Campaign for Community Change.

The full report can be viewed here.