In the summer of 2012, while I was working on the Obama campaign, my name appeared in this Mother Jones article:

"If you get the impression that the Obama campaign is playing mind games with its incessant fundraising emails, it's because they are. Backof came to the campaign from the Analyst Institute, a secretive, union-founded, Washington research shop that specializes in applying behavioral science to lefty political causes. On his Twitter profile, Backof describes his expertise as 'Building better political mousetraps through randomized controlled experiments.'"